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In bo jackson s latest commercial for nike inc there does not seem to be anything the versatile sports celebrity cannot do. Halfway up a dead branch with brown leaves stood out in contrast to the rich green of the canopy.
Help document for the great archive.
Bo jackson nike commercial. In 2019 jackson also appeared in a sprint commercial that aimed for surrealism with jackson holding a mermaid playing a keytar and having a robot intone that bo does know something about. None however took over pop culture and arrived at the quintessential moment quite like nike s bo knows commercial. Nike s advertisement for a brand new cross training shoe would feature two sport megastar bo jackson as its focal point.
The plan was to roll out the commercial during the fourth inning of the 1989 mlb all star game. Bo knows was an advertising campaign for nike cross training shoes that ran in 1989 and 1990 and featured professional baseball and american football player bo jackson. Jackson was the first athlete in the modern era to play professional baseball and football in the same year.
He was a suitable spokesman for nike s shoe geared toward an athlete engaged in more than one sport or with little time between activities to switch to sport specific footwear. Help document for the great archive. The new 60 second nike spot bo s family reunion is one of the summer s biggest smiles a showstopping follow up to 1989 s bo knows tv ad campaign you know the one in which bo.
By early 1991 bo jackson was the second most famous athlete in the world next to michael jordan who just so happened to be aided by riswold s mars blackmon campaign and nike was the number. Nike s classic bo jackson just do it ad inspires me to a great feat of initiative as i looked out into the back yard my eye was drawn to the tree where our bird feeders hang. Halfway up a dead branch with brown leaves stood out in contrast to the rich green of the canopy.
To celebrate bo jackson s 50th birthday today we ll revisit one of the all time classic nike ad campaigns. Bo knows featuring the air trainer sc ii bo diddley and. In bo jackson s latest commercial for nike inc there does not seem to be anything the versatile sports celebrity cannot do.
Playing on the well known nike theme that bo knows the spot shows. So nike was clever enough to show how bo would look in many sports over a two year campaign that kicked off the company s cross training shoes in 1989. In this first commercial bo was featured with sports stars that included kirk gibson michael jordan jim everett wayne gretzky and john mcenroe.