Closing operations in india the company sign a partnership with hero motor while the global distribution is in restructuring. Harley davidson ceo jochen zeitz doubled down on his rewire turnaround plan as the company reported its steepest decline in u s.
Zeitz s plan which he unveiled in april is intended to revive an iconic brand that has been struggling for years to grow sales beyond baby boomers.
Harley davidson sales figures. Total international retail sales 92 313 95 183 94 816. Total worldwide retail sales 218 273 228 051 242 788. In q1 2018 harley davidson revised its geographic presentation of retail sales.
Prior periods have been recast above to reflect the current presentation. This means a total unit sales decline of 17 7 for harley davidson worldwide with 40 439 units sold around the world in the first three months of 2020 down from the 49 151 units sold last year. On the financial side of things the drowning figures are comparable with harley davidson disclosing a 47 drop in revenue in q2 865 million and a 28 drop for the year 2 16 billion.
Harley davidson ceo jochen zeitz doubled down on his rewire turnaround plan as the company reported its steepest decline in u s. Retail sales in at least six years. Zeitz s plan which he unveiled in april is intended to revive an iconic brand that has been struggling for years to grow sales beyond baby boomers.
Harley davidson global sales declined 16 5 in the first ten months of the 2020 while the new management is proceeding speed in the turnaround track. Closing operations in india the company sign a partnership with hero motor while the global distribution is in restructuring. Globally harley davidson shipped some 218 000 hogs in 2019.
Worldwide retail sales of harley davidson motorcycles declined by 4 3 percent between 2018 and 2019. Harley davidson s global mid year revenue fell by around 40 percent between the first six months of 2020 compared with the same period one year earlier. Key figures and rankings about brands.
Cash and cash equivalents were 924 6 million at the end of the second quarter of 2019 compared to 978 7 million in 2018. Harley davidson generated 496 2 million of cash from operating activities in the first half of 2019 compared to 735 9 million in the first half of 2018.